When it comes to job search, both your resume and your professional social media profile are essential tools. While they serve slightly different purposes, they are both important for attracting recruiters' attention and getting the job you want. Your resume is the beginning of a deeper conversation about yourself, while LinkedIn has a job board and other sites that integrate with it. When applying for a job, you may be asked to use your LinkedIn profile instead of a resume.
It's important to include your profile picture, education (if applicable), and two most recent posts, as they are heavily weighted based on the relevance and integrity of the keywords. According to LinkedIn, including your two most recent positions increases your chances of appearing in relevant search queries by more than 10 times. Having the right keywords on your resume and the right keywords on LinkedIn will help you overcome filters. Even if you apply for a job through your LinkedIn profile and capture the hiring manager's attention, they're likely to ask for your resume.
It's also why a hiring manager will still ask you for a resume if you apply with your LinkedIn profile. Connecting with colleagues in your field and ensuring that your resume and LinkedIn profile convey a coherent message around your experiences, skills, and value is essential. Copying the content of your resume directly to your LinkedIn profile is usually a good idea. When it comes to job search, it's always best to have both a resume designed for the position and a LinkedIn profile that reflects your most important career goals.
Last week I was working with a client who wanted to know where to focus: LinkedIn profile or resume.